Michael Saunders & Company Tapped To Debut New LinkedIn Social Networking Platform

Posted by Tom Heatherman — November 5, 2010

1288983825NEW YORK, New York—(November 2, 2010)—LinkedIn, the world’s largest online site for professional networking, announced today the launch of Company Pages, a new feature designed to help businesses build positive brand awareness and confidence in their products and services using trusted, professional recommendations and endorsements.

Announced today in New York at LinkedIn Connect:10, the site’s annual customer appreciation event, several leading-edge businesses—including Michael Saunders & Company of Sarasota, Florida—have also been chosen as charter members to help launch the new feature.

Michael Saunders & Company on LinkedIn joins such icons of American business and technology as Microsoft, FedEx, Hewlett-Packard, JetBlue, E*Trade, Samsung Electronics, Avaya, Deloitte, Harvard Business School and AT&T, in forming the exclusive worldwide springboard for Company Pages.

“That Michael Saunders & Company has been tapped to be the first real estate company to be a part of this important new social networking opportunity is a huge tribute to our Information Technology team,” said Michael Saunders, the company’s founder and CEO. “Their philosophy of leveraging technology to co-brand the company has not only put us in league with some of the greatest names in American business and technology, but is yet another new initiative we can offer our agents to help them succeed on behalf of their clients and customers.”

Company Pages is designed to help showcase a company and bring its brand(s) alive before the more than 80 million LinkedIn members worldwide. It will spotlight each company’s standout products, services and company culture in an environment visited daily by millions of professionals as they make critical business decisions for themselves and their companies. Empowering customers and employees to become brand ambassadors, Company Pages will help grow a company’s business “virally” through word-of-mouth, traditionally the most trusted and effective form of advertising. At the same time, business professionals can use the site to trade endorsements that help build-out their personal brands, highlight their experience in a given field and provide added value to their professional connections.

“Company Pages take product and service recommendations to a whole new level of believability and authority, allowing members to benefit from the considered perspectives of those whose opinions they trust and relate to the most—their acquaintances and professional colleagues,” said Jeff Weiner, chief executive officer of LinkedIn.” In addition, by displaying their strongest recommendations to prospective customers and employees on LinkedIn, businesses can use Company Pages to fuel growth and trust in their brands.”

Today tens of millions of professionals follow more than a million companies on LinkedIn to stay up-to-date on new developments and opportunities. Company Pages makes it easier for businesses to engage with these professionals by serving as a dynamic content-rich corporate profile of record. Additionally, it includes several other key features to help businesses engage current and prospective customers and employees. For more information about Company Pages, please visit the LinkedIn blog, at htt;//blog.linkedin.com.

About Michael Saunders & Company:

Now in its fourth decade of service to Southwest Florida, Michael Saunders & Company has grown from a single small office into a network of 23 full-service offices—with more than 500 professionally trained associates and 150 staff members. Powerful world-wide affiliations—including Leading Real Estate Companies of the World, Luxury Portfolio, Christie’s Great Estates, the European Real Estate Network (EREN) and Mayfair International Realty extend the company’s message to qualified buyers globally, ensuring the broadest possible exposure for our properties.

Michael Saunders & Company is ranked as the 75th largest brokerage in dollar volume in the latest Real Trends 500 Survey of the 500 largest brokerages in the U.S,; and is included among the 35 most influential Realtors in luxury real estate.

Customers of Michael Saunders & Company are assured of a comprehensive array of real estate services that will address every need. These services include commercial sales and leasing through the company’s Commercial Division, along with mortgage loan origination and full title and closing services. MSC Mortgage provides a full array of mortgage products through its partner, Wells Fargo Home Mortgage; while the expert team at MSC Title includes title examiners, processors, and closers dedicated to building on the reputation of Michael Saunders & Company for unequalled service and solutions. Backed by the underwriting strength of First American Title and Chicago title, MSC Title provides peace of mind by assuring that a buyer’s new property is free of liens and title defects. The award-winning MSC Relocation Division provides corporations with a wide range of relocation services to smooth the transition and assure immediate employee productivity in the new environment. MSC Assets Management Division is specifically structured to help lenders and community bank successfully market and sell REO (Real Estate Owned) properties. The Short Sale Division, the company’s newest, is structured to help agents and their clients navigate these complex transactions.

For more information about Michael Saunders & Company, please call 1-888-552-5228 or visit us on the Web at MichaelSaunders.com.

About LinkedIn:

LinkedIn is an Internet platform company focused on connecting the world’s professionals. The LinkedIn website, launched in 2003, is the world’s largest professional network with more than 80 million members representing every country and executives from every Fortune 500 company. The company is privately held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions. LinkedIn is headquartered in Mountain View, California.

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