September 22, 2010, New York, NY: Brown Harris Stevens is pleased to announce the luxury residential real estate firm has been selected as the 2010 Affiliate-of-the-Year by Christie’s Great Estates in the large market category and as the Global Affiliate-of-the-Year. This is the first time Christie’s Great Estates has presented awards acknowledging brokerages within the international affiliate network that excel in productivity and play an integral part in leveraging and further building the strength of its brand.
“We are honored to receive these prestigious international awards, which recognize our innovative and integrated marketing,” stated Hall F. Willkie, president of Brown Harris Stevens. “We believe there is a strong synergy between the Brown Harris Stevens and Christie’s Great Estates brands, and are committed to promoting the affiliation wherever and whenever we can."
The exclusive affiliate for New York City, Brown Harris Stevens excelled in multiple award criteria surrounding the use of the Christie’s Great Estates brand and participation in marketing and referral programs.
In the category of brand promotion in the marketplace, Brown Harris Stevens demonstrated a depth of integration of the logo and messaging through multiple channels such as print media and signage, website and digital media and events. The other categories include the demonstration of successful use of Christie’s Great Estates marketing programs such as Christie's Great Estates Bespoke Marketing program, the magazine, banner ads, direct mail, brochures and websites; along with full participation in the referral network resulting in high profile residential resale business.
About Brown Harris Stevens
Brown Harris Stevens, established in 1873, is the premier provider of residential real estate services in New York. The company has offices throughout New York City, The Hamptons, North Fork and Palm Beach. Brown Harris Stevens offers more luxury residential exclusives than any other Manhattan firm, serves as the exclusive affiliate of Christie’s Great Estates, Inc., a subsidiary of Christie’s International PLC, the world’s oldest fine arts auctioneer. For more information, please visit www.BrownHarrisStevens.com.
About Christie’s Great Estates
Christie’s Great Estates is the leading international network of real estate companies dedicated to the sale and marketing of luxury homes and is a subsidiary of Christie’s, the world’s leading art business. Christie’s clients who buy and sell works of art often request real estate services. To satisfy this demand, Great Estates, founded by Kay Coughlin in 1987, was acquired by Christie’s in 1995. Today, the Christie’s Great Estates global network spans more than 40 countries with 1,000 offices and approximately 34,000 brokers.
Admittance to the Christie’s Great Estates network is offered by invitation only to those real estate companies with proven records of success in high-value home sales and who exemplify Christie’s traditional value of service. Once awarded affiliate status, brokers may then display the coveted Christie’s brand and use the proprietary marketing services of Christie’s Great Estates, which has successfully marketed high-value real estate around the globe for more than 20 years. Exceptionally skilled local real estate specialists, a client-focused approach, and strategic global marketing to a qualified audience of proven luxury consumers are the hallmarks of Christie’s Great Estates.