Long Realty Nominated for 2010 Forrester Groundswell Award

Posted by Georgia Lacy — September 28, 2010

1285687020(TUCSON, AZ.) Long Realty has been nominated for the prestigious2010 Forrester Groundswell Award for the company’s use of social networking media. The Forrester Groundswell Awards recognize the excellent and effective use of social technologies to advance an organization or corporate goal.

By developing an internal agent-centric online community known as “Long Connects,” Long Realty is able to connect 37 office locations and over 1,400 agents for real-time communication in the field. With a vast agent base working remotely throughout Arizona and Mexico, Long Realty determined the need for a centralized, secure place for agents and employees to collaborate, hold discussions, and “talk real estate.”

“We are elated to be recognized as a leader in the use of a social intranet. We established the Long Connects program in order to enhance collaboration throughout the company,” said Rosey Koberlein, CEO of Long Companies. “Long Realty agents quickly embraced Long Connects as an important source for the latest real estate information and a way to increase their productivity.”

“Long Connects has been a major differentiator for Long Realty, allowing us to remain at the leading edge of the real estate industry,” agrees Kevin Kaplan, Vice President of Marketing and Technology at Long Realty Company. “Our social intranet is truly an extension of our collaborative culture into an online community. Long Connects gives our agents a competitive edge.”

The Forrester Groundswell Awards will be announced October 28, 2010 at Forrester’s Consumer Forum in Chicago.

About Long Companies

Long Companies is comprised of Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group – all working together to create a full range of real estate services and products. Based in Tucson, Long Realty Company is the leading real estate brokerage company operating in southern Arizona. It offers an unparalleled level of award‐winning residential and commercial real estate services through a network of more than 1,400 licensed real estate associates in more than 37 offices, including 23 affiliate realty and property management companies that are independently owned and operated throughout Arizona and into Mexico. Long Realty Company, a part of HomeServices of America, a Berkshire Hathaway affiliate, has been helping generations of Arizonans achieve their dreams of homeownership since 1926. For more information, visit www.LongRealty.com. The latest releases and announcements for Long Companies can be found in the Long Realty Newsroom, available at www.LongRealtyNewsroom.com.

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