Daniel Gale Sotheby's Listings Go Global with New Advertising Partners Architectural Digest and Financial Times Audiences Tapped
Posted by Kathleen Caputi — September 24, 2010
Huntington, NY.September 22, 2010. Daniel Gale Sotheby's International Realty (DGSIR), one of the nation's leading Realtors, recently announced that through its relationship with Sotheby's International Realty, its listings will now be showcased in four prestigious publications that reach a global audience, including Architectural Digest, Financial Times, The Globe and Mail and http://www.propgoluxury.com/EN/. "One of the most critical factors in marketing a home is exposure to as many potential buyers as possible," said Patricia Petersen, President and CEO of Daniel Gale Sotheby's International Realty. "Our affiliation with the Sotheby's International Realty brand extends our marketing reach to a highly-targeted, elite audience of qualified buyers throughout North America and the world."
Under the Architectural Digest program, Daniel Gale Sotheby's International Realty will submit listings to be posted on www.architecturaldigest.com under the Estates for Sale section, which features properties from around the world. If selected by the publication's editors, the property will appear on www.architecturaldigest.com, and www.shopad.net, an online resource for consumers and designers to see, source and buy quality home products. Listings will be featured on www.shopad.net in banner advertisements and an exclusive search section that redirects users to www.sothebysrealty.com. Daniel Gale Sotheby's listings will also be accessible via the Financial Times, one of the world's leading business news organizations, with 1.9 million readers worldwide.
The relationship will promote Sotheby's International Realty listings through advertisements in the print publication and banner advertisements on ft.com that prompt consumers to search for property on the brand's website, www.sothebysrealty.com. Canada's leading newspaper, The Globe and Mail, will also promote Sotheby's International Realty network's listings exclusively in banner advertisements throughout the publication's website at www.theglobeandmail.com and in cooperative advertisements in the print edition. PropGoLuxury.com, the only U.S.-based online real estate portal in Asia will also feature DGSIR listings through Sotheby's International Realty. With more than 1 million monthly property searches, the website showcases listings from more than 35 countries around the world to an audience of affluent English and Chinese-reading consumers. PropGoLuxury.com also powers online real estate for The Wall Street Journal Asia, Luxury Properties magazine, Luxury-Insider.com and InLuxe.cn, which means DGSIR's Sotheby's International Realty network listings will be distributed to an additional 15 million potential clients monthly.
Founded in 1922, Daniel Gale Sotheby's International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Voted Best Residential Real Estate Company and Best Relocation Company in the Long Island Business News annual readership poll, Daniel Gale Sotheby's is a billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island. Services include an award-winning Relocation Center, a New Homes division, a Condominium Group, a Commercial Division; Ambassador Abstract, a full-service title company, and a Wells Fargo Home Mortgage affiliation. Daniel Gale Sotheby's International Realty has been the exclusive Sotheby's International RealtyR affiliate for Long Island's North Shore since 1976. Over the course of this relationship, Daniel Gale Sotheby's International Realty has gained exceptional national and international recognition, including taking top honors worldwide for the past several years. Daniel Gale Sotheby's International Realty is on the Regents Board of "Who's Who in Luxury Real Estate," a global network of leading real estate companies and active in both Real Trends and The Realty Alliance (some of the real estate industry's most influential companies with participation "by invitation only"). More information may be obtained at www.danielgale.com.