Hill & Co. Real Estate Turns Online Property Search on its Head

Posted by Garey De Martini — September 15, 2010

1284584823San Francisco, CA – September 15, 2010 – Real estate companies have long searched for the perfect property search engine. Typically a user enters a desired price, number of bedrooms and bathrooms, and the search engine responds by presenting dozens if not hundreds of homes to choose from. Hill & Co. has rethought this approach, and has developed an engine that asks more general questions in advance, and then presents one or just a select few homes that are more likely an ideal match.

“It’s actually just an easy six step point and click process,” said Hill & Co. President Jay Costello. “We call it our ‘Build Your Dream Home’ feature because we give you the chance to ‘construct’ the home you’d like online, and then we’ll see if it already exists in San Francisco and is for sale.”

The button for this search engine is located at the top of the www.hill-co.com home page. The site naturally includes a more traditional property search engine as well, one that provides information on thousands of properties available throughout the City. But it’s the “Build Your Dream Home” feature that helps set the site apart from others.

“Ironically, most search engines don’t even ask what style home a person is looking for,” said Eileen Mougeot, Vice President and Manager at the brokerage. “And yet ‘style of home’ is very important to buyers, usually something we talk about in our very first conversations.”

Though ubiquitous, the web is still in its infancy with technologies and applications ever evolving. It’s a wonderful time for innovation and experimentation, and Hill & Co.’s Dream Home search engine is perhaps a first step in a new direction.

Hill & Co.

Founded in 1956, Hill & Co. Real Estate is a San Francisco brokerage long associated with the City’s finest properties. With four offices and nearly 100 full-time agents, the company enables clients to successfully navigate San Francisco’s complex real estate market. Two additional Hill & Co. offices provide property management and rental services. For more information, visit www.hill-co.com.

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