Rodeo Realty Expanding in Southern California

Posted by Eric Billingsley — September 14, 2010

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(Bel Air, Calif.) Over the past few months, Rodeo Realty has expanded the size of its Woodland Hills, Calif. office by 3,000 square feet, secured space for a new office in prime Beverly Hills, and began searching for new branch locations in Brentwood, Calif. and the famed Sunset Strip. The residential real estate firm has hired more than 100 agents in 2010 alone.

“My company gives agents an edge, by providing them with the technology and marketing tools they need to succeed in this market,” said company founder and president, Syd Leibovitch.

Rodeo’s 3,000 square foot Woodland Hills expansion accommodates 12 new private offices, six cubicles, and space for Rodeo’s affiliate company Encore Escrow. The company plans to increase the branch’s number of producing agents by 25 or more.

Leibovitch secured more than 12,000 square feet of prime Beverly Hills real estate on Cañon Drive to build-out a new office for its existing Beverly Hills operations. Once complete, the branch will house more than 100 agents.

Rodeo is searching for 10,000 square feet of office space in Brentwood, Calif. to service communities such as Santa Monica, Malibu, and West L.A. The company is also actively looking for space on the Sunset Strip. In the past few months, Leibovitch has doubled the size of his Information Technology department, and hired a new regional manager and publicist.

“Becoming a real estate agent means owning your own business, and you have to invest in your business to make it grow,” said Leibovitch. “I try to lead by example and always show that Rodeo Realty is a leader in agent support.”

Syd Leibovitch founded Rodeo Realty in 1986. It’s one of the largest independently owned residential real estate firms in California, with more than 700 agents and 10 offices in Los Angeles and Ventura counties. Affiliate companies include: L.A. Mortgage, Encore Escrow and Progressive Title.

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