Prudential CA/NV/TX Realty Appoints Scott Kucirek as General Manager

Posted by — January 8, 2006

Prudential CA/NV/TX Realty Appoints Scott Kucirek as General Manager   Jan. 3 — Prudential CA/NV/TX Realty, the 10th largest broker in the nation, today announced the appointment of Scott Kucirek as general manager. Kucirek is responsible for building on the strong foundation of the Northern California and Nevada operations. He will be based at the company’s Pleasanton, California headquarters.

Kucirek, who is the co-founder of ZipRealty and also served as the president and executive vice-president of new market development, brings an extraordinary skill set to his new role at Prudential, including a wealth of experience in identifying and expanding new markets and in streamlining and creating more efficient real estate processes through best practices in technology.

“We are extremely pleased that Scott has decided to join us as general manager,” said Ed Krafchow, president of Prudential CA/NV/TX Realty. “As an organization that has been in business since 1887, we are about to enter one of the most exciting periods in our company’s history. Scott’s role will be integral to the design of the coming organization. He is part of a new generation of leadership at Prudential that is progressively building models to support both agents and consumers in the future.”

“We welcome Scott with great enthusiasm as we continue to sharpen our focus on leading innovation in the real estate industry,” said Sherry Chris, COO of Prudential CA/NV/TX Realty. “Scott’s extensive technology background, strong business experience and deep knowledge of real estate in our key markets will be essential as we build the bridge between the technology and relationship sides of the business.”

“Scott and I share a very similar business philosophy and approach and I am thrilled that we will have the opportunity to work together as we grow and expand the operations,” added Chris.

“It’s very exciting to be joining a leading real estate company with a great management team that is committed to growth and advancement at every level, including technology,” said Kucirek. “I look forward to working closely with the team to achieve these goals.”

Kucirek is a recognized leader in the real estate industry, and has been featured in many industry-related news articles, panels, and association shows. In 2000, he was selected by REALTOR® as one of the “25 Most Influential People in Real Estate.”

Kucirek served nine years in the U.S. Navy as a Naval Aviator in several management and planning roles. He has an MBA from the Haas School of Business, and a Bachelor of Science in Bioengineering from the University of California at Berkeley.

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