APR Launches First Complete Bay Area Wide Online Open Home Guide

Posted by Rainy Hake — March 16, 2010

Last month at their Online Marketing & Social Media Expo, Alain Pinel Realtors (APR) launched their new open house website, open.apr.com, making them the first real estate brokerage to offer a complete San Francisco Bay Area wide online open home guide. Open.apr.com includes open house listings from all Bay Area counties in which APR has offices including: Santa Clara, Santa Cruz, San Mateo, San Francisco, Alameda, Contra Costa, Monterey, Marin, and Sonoma. APR is the only brokerage who has been able to accomplish consolidating all open homes listed on Bay Area MLS sites into one location, making open.apr.com the first online open home guide of its kind given its scope and cutting edge tools.

Open.apr.com also boasts a comprehensive searchable database of all MLS listed properties in the Bay Area, not just those being held open. Also distinct to the site are interactive, real-time market statistics provided by Altos Research, making APR the only Bay Area real estate company to utilize this data in such a unique fashion. Along with this, the site includes an innovative open house route planning feature, local community information, and a number of other valuable tools.

“Our ability to combine a wealth of local information with these innovative and visually appealing tools makes open.apr.com unique among real estate websites,” said Steve Skinner, Vice President of Technology for APR. “This site is a testament to APR's tradition of using advanced technology to help consumers make the best possible choices about local real estate.”

The creation of this new online open home guide comes in large part as a response to buyers moving online to conduct their home searches. Traditionally, newspaper and magazines were where buyers went to look for open homes. However, those searches have increasingly turned online, with more than 87% of buyers today using the Internet to search for a home.*

As the first and only Bay Area wide online open home guide, APR is committed to making open.apr.com the go to place for the discerning open home buyer in the Bay Area.

  • Source: 2008 National Association of Realtors Home Buyer Survey

About Alain Pinel Realtors

Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the eighth largest residential real estate firm in the United States based on its sales volume in 2008, and has been consistently ranked in the Top 10 firms in the country. The firm has approximately 1,400 agents in its 32 offices throughout the Bay Area. APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at apr.com.

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