Sereno Group Real Estate Announces The Opening of Their New Santa Cruz Coastal Office

Posted by Ryan Iwanaga — March 16, 2010

LOS GATOS, CA—March 8, 2010. Sereno Group Real Estate announced the opening of its new Santa Cruz Coastal Office strategically located in Soquel where the company’s Santa Cruz team will be able to service the Santa Cruz and Monterey Counties.

“We are very excited and pleased to be opening the newest office of the Sereno Group family,” said Chris Trapani, President and CEO of Sereno Group, “We have always felt that the Santa Cruz coast embodies a spirit similar to the core beliefs of our company and feel that our team will be a great addition and fit to the real estate community in the area.”

The office will again embody Sereno Group’s utilization of the natural environment partnered with cutting edge technology. The office will be equipped with custom workspaces supported by state of the art peripherals and a high definition flat screen television that will be utilized for high-end marketing and client presentations. The office will also echo Sereno Group’s philosophy of collaborating with the local community and will feature artwork from local artists and photographers. Sereno Group is also in the process of qualifying the office for Green Certification to be in-line with the company’s eco-initiative and environmental commitment.

Thus far, Sereno Group Santa Cruz consists of six well-established and respected agents: Terry Ballantyne, Steve Byrd, Nancy Comstock, Alistair Craft, Gail Cruse and Roger Knapp. Everyone on the team has longstanding connections to the local community and has worked, served and volunteered in various capacities in and for Santa Cruz related organizations. The company’s plan is to deliberately build the office with strong quality agents similar to the philosophy they have used their other offices.

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Sereno Group now has four offices located in Los Gatos, Saratoga, Los Altos, and Santa Cruz. The 124 team of Sereno Group agents sell and service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

The new Santa Cruz Coastal Office is located at 2407 Porter Street #150, Soquel, CA 95073. The main office phone is 831.460.1100.

For more information, visit

Share this post

Search Press Releases

Recent Blog Posts

6 Insanely Smart Ways to Spend Your Christmas Bonus

First Team Real Estate, First Team Real Estate — Dec 14

America’s Most Affordable—and Least Affordable—Ski Towns

Natalie Cregger, Summit Sotheby's International Realty — Dec 14

Existing Home Sales Show an Increase

Judy Pagano, Gibson Sotheby's International Realty — Dec 14

Announcing "The Parkview Villas" Sandy's Newest Twin Home Community

Linda Secrist, Linda Secrist of BHHS Utah Properties — Dec 13

Fabulous Riverfront in Bend Oregon's Historic District

Bend Premier Real Estate, Bend Premier Real Estate — Dec 12