Home Buying and Selling just Got Easier

Posted by — November 13, 2005 Home Buying and Selling just Got EasierFOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Nov. 9, 2005--After soliciting, reviewing and tactically implementing the feedback provided by many of their customers and prospective customers, Star Real Estate has announced many new home buying, selling and relocation features on their Web site. Features like StarWatch(TM), VIP Membership, Expanded Property Search, Star Relocation Center, and Lifestyle Collection(TM) are now available on Star's Web site,, giving home buyers and sellers more options for quicker-than-ever-before real estate answers. Tacha Kasper, Star Real Estate's director of communications, said: "Our team has worked hard to integrate many tools and features we know the home purchasing market has been clamoring for. We've made the Web site a virtual, 24/7 assistant, so our realtors can focus on what they do best ... negotiating the best deal on behalf of their customers and making the purchase or selling dream a reality."

New Features StarWatch, for example, gives buyers the ability to receive e-mail notifications of all newly listed homes that fit their search criteria as soon as they become available. Currently, Star's Web site showcases over 15,500 homes, many of them in Southern California, and more than 2 million listings nationwide.

Frank McDowell, Star's CEO, said: "With these new resources, our clients can use the site to search for homes anywhere in the world, using a multitude of new search capabilities. Not only does this come in handy for the local market, but also for buyers who wish to purchase a second or vacation home, or investment properties."

Star Real Estate's free VIP membership benefits both sellers and buyers. Sellers can provide more information to highlight their homes, and buyers have increased access to these details. For example, many listings go beyond the standard home features description and provide the physical address, the listing agent's remarks about the home, and expanded photographs.

For selective home buyers looking for properties over $1 million, the enhanced Web site offers the expanded Lifestyle Collection, where users can search luxury properties globally.

Star Real Estate's president, Dick Rafferty, pointed out that "the site is content-rich and user-friendly. For example, it offers a great resource to prospective buyers who are trying to make a decision on location, called Star Relocation Center. Information on moving to or from Southern California is offered, as well as information on local resources and facilities, such as schools, parks, shopping, and recreation centers. Financial resources are offered too ... free home value checks and comparative market evaluations, as well as information on getting pre-qualified, payment calculators, loan programs and credit score checks. And overall, the site's easier to navigate. Most content is one click away from the home page."

For More Information Site visitors can start by logging on to the home page at, and clicking on the feature they're looking for, or entering the name of a city they'd like to search.

About Star Star Real Estate is one of Orange County's leading independently owned real estate companies, with a 45.2 percent market share in the local area. Star Real Estate divisions and entities include: Terra Mortgage, powered by Countrywide; Advantage One Escrow; Star Investment Group; and Lifestyle Collection. Star Real Estate is a member of the Leading Real Estate Companies of the World(R) and Who's Who in Luxury Real Estate. For more information on Star Real Estate and affiliated services, go to, or call 1-800-766-Star.

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