RP3 Opens as New Breed of Advertising Agency
Posted by Clemence Robin — June 24, 2009
Currently marketing Lionsgate in Bethesda, MD
RP3 has emerged as the next generation of Rosenthal Partners, originally The Dan Rosenthal Company, one of the most award-winning ad agencies in the DC-metro area. After 19 years of success, Rosenthal Partners will be closing its doors this month when President and Executive Creative Officer Dan Rosenthal retires. RP3 takes forward the legacy of great creative work and casts a new vision with new leadership and new resources specifically configured for today’s ever changing marketing environment.
RP3 will be led by former Rosenthal Partners EVP and 15-year agency veteran Beth Johnson who will serve as president of the new firm, together with Creative Director Jim Lansbury and Strategic Planner Scott Gold. This new management team combines fresh insight into today’s empowered consumer, mastery of the newest engagement tools and techniques, and a passion for powerful creative ideas that make marketing dollars work better and faster.
“The advertising industry has changed more in the last five years than in its entire history. Marketers are frustrated with yesterday’s agency models that can‘t effectively connect with customers and prospects today,” said Johnson. “We want to start fresh, rethinking and redefining the way we go about contributing to the business goals of our clients.”
Dan Rosenthal, a fixture in the DC ad community who has been recognized by Forbe’s Magazine as one of the top 100 creative directors in the country, sees RP3 as filling a void in the agency landscape. “Traditional agencies are struggling to embrace the new realities of the empowered consumer, while digital shops are playing catch-up when it comes to brand strategy. RP3 already excels at both,” said Rosenthal.
Rosenthal Partners closes its doors June 30, RP3 opens theirs on July 1. According to Johnson, “With our new structure and solid track record, we’re extremely optimistic. As we like to say, we’re the agency of tomorrow, since yesterday.”
RP3 is a collective of forward-thinkers with a long track record of solving tough marketing challenges. Their expertise spans all communications disciplines including advertising, design, interactive, brand architecture, contact planning, social media and beyond. Curious by nature, nimble by design, creative to the core, RP3 generates powerful ideas that fully engage consumers and make every marketing dollar work better and faster.
Learn more soon at www.rp3agency.com.