DenverRealEstate.com Acquired by The Kentwood Companies
Posted by Lance Smith — February 23, 2009
DENVER, CO (February 2009)– The Kentwood Companies, recognized as a real estate industry leader in the use of Internet technology, has acquired the DenverRealEstate.com Internet domain name in a monumental strategic move that will advance the company’s already premier website presence. The acquisition of Denver’s leading domain name for real estate search online will position The Kentwood Companies’ as the best Internet brand.
When aggregating results from the top three Internet search engines (Google, Yahoo, and MSN), the premier keyword search term “Denver Real Estate” has in excess of 200,000 searches per month on average and as high as 300,000 per month during the summer. The Kentwood Companies will therefore see a monumental benefit from increased traffic to its website through the exact match of the keyword search and DenverRealestate.com domain name.Kentwood’s strategy entails “re-branding” to the newly acquired domain name. Studies conducted by the National Association of Realtors show that nearly 80 percent of all prospective homebuyers begin their search for a home on the Internet. All major search engines will now send home shoppers directly to The Kentwood Companies.
“The aquisition of DenverRealEstate.com is an unprecedented coup for The Kentwood Companies,” said Peter Niederman, COO of the leading real estate firm. “This acquisition is a remarkable achievement and we now own the absolute best brand for searching Denver real estate online. The importance of being consumer-centric will enhance seller benefits through increased unique visitor web traffic, and the buyer user-interface provides the ability for quick and comprehensive search through Google’s interactive satellite mapping.” According to Lance Smith, Kentwood’s Director of IT, “This is a huge step in the right direction, keeping The Kentwood Companies as the leading real estate website in the metro Denver area.”
“Kentwood and Active Website have been pursuing an aggressive Search Engine strategy for the past two years,” said Ori Staub, co-owner and Technology Director of Active Website (www.activewebsite.com), a leading website design firm that provides real estate technology for market leaders. “Utilizing Active Website’s leading edge Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tactics and techniques, Kentwood should see significant increase in search engine visibility and relevance with the acquisition of this powerful domain name.”
The Kentwood Companies are dedicated to its legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience. The Kentwood Companies are innovators known for unparalleled marketing strategies and superior Internet technology that places its clients in the best possible position.
For more information, visit The Kentwood Companies online at www.DenverRealEstate.com.