Steve Harney Keynotes The Kentwood Companies’ Marketing & Technology Rollout 2009
Posted by Douglas E. Lierle — February 1, 2009
DENVER (February 2009)– Steve Harney, a leading expert in negotiation and sales training for residential real estate professionals, was the keynote speaker kicking off The Kentwood Companies’ Marketing & Technology Rollout held Wednesday, January 21, 2009 at the Regal Cinema Colorado 9 Theaters in Denver. Harney, author of the popular monthly “Keeping Current Matters” informational CD for top agents and managers, is one of the nation’s most popular real estate industry speakers and trainers.
Kentwood’s well-attended January seminar was also highlighted by the company’s Marketing & Technology Rollout for 2009. Presented by Angela Miles, Director of Marketing, and Lance Smith, Information Technology Director, the presentation unveiled The Kentwood Company’s comprehensive marketing and technology “Trifecta” encompassing the Internet, Video, and Print goals and capabilities for 2009. The company is focused on Search Engine Optimization, Social Networking, and getting its agents more visible online.
The technology presentation stressed the importance of developing an eBusiness Strategy and creating an eBusiness Team, which benefits the agent through a strong web presence while reaching new markets. It’s also cost-effective and streamlined for maximum time efficiency. The seminar previewed online video samples, enhancements to Kentwood’s full-color Gallery magazine (showcased in both printed and digital editions), plus listing presentation materials. Upgrades and enhancements to The Kentwood Company’s leading website at www.KentwoodRealEstate.com were reviewed, plus details on additional technological advancements that streamline the agents’ processes and capabilities, and much more.
In Steve Harney’s presentation, the leading expert stressed the importance of Internet marketing, branding, and “arming yourself with the very best information available.”
“Nearly everyone is searching for a home on the Internet,” said Harney, “and it’s great to see The Kentwood Companies on the cutting edge of this technology.” He also reviewed how to present facts to potential homebuyers that clearly show that now is the opportunity of a lifetime to buy a home, a sentiment shared by The New York Times, the Washington Post, and other leading newspapers.
“Branding is another key to success,” said Harney. “You must position yourself as an ‘expert’ in the real estate business. You must be ‘doctors’ of your profession…you must council your clients, make recommendations, and provide options.”
Harney also reviewed the history of mortgage interest rates, various trends and surveys, stressed the fact that nearly any home will sell if it’s not overpriced, and warned attendees that “we are not out of the foreclosure mess, but merely through the first wave.”
The Kentwood Companies are dedicated to its legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience. The Kentwood Companies are innovators known for unparalleled marketing strategies and superior Internet technology that places its clients in the best possible position.
For more information, visit The Kentwood Companies online at www.KentwoodRealEstate.com