Realtor Aaron Wheeler shares technology tips to help realtors stand apart from the pack.
January, 2009-- Real estate professionals working in luxury home markets gathered for a one-day advanced training session for members of The Institute for Luxury Home Marketing (ILHM) held earlier this month in Houston (TX). Aaron Wheeler, the principal broker of Oakville Properties in the San Francisco Bay Area, spoke to top luxury agents from across the U.S., sharing specific tools and tips for using technology in their real estate practices.
“Affluent consumers are early adopters of technology and expect their real estate professionals to be techno-savvy as well,” said ILHM Founder Laurie Moore-Moore. “Working in the luxury market requires that you have a full technology toolbox. Aaron is one of the most techno-savvy real estate professionals in the country. He gets rave reviews when he speaks to our members.”
According to Wheeler, there are many sources of great information about the use of technology in real estate, but no sources specifically focus on the benefits of technology for the luxury market. “Luxury clients have unique demands,” quotes Wheeler, “and they call for exceptional marketing of their properties. Realtors need to be tech savvy to meet those demands.”
“Our regular two-day training is an agent’s first step toward earning the prestigious Certified Luxury Home Marketing Specialist designation,” said Moore-Moore. “The Third Day” program is an optional advanced training day designed to give our members the opportunity to build an exclusive network of luxury agent contacts, while sharing with the best in the business. Competency is the key to working successfully with the luxury buyer and seller,” added Moore-Moore, “so, The Institute works to provide attendees with important knowledge and insights, giving them a competitive advantage in meeting the needs of the affluent. Aaron‘s presentation on technology is cutting edge and is a great example of the information a luxury agent needs to help buyers and sellers in today’s challenging market.”
About The Institute for Luxury Home Marketing
The Institute is the premier training and membership organization for luxury home real estate professionals internationally. www.LuxuryHomeMarketing.com.
About Oakville Properties
Oakville Properties is Real Estate 3.0—part Madison Avenue advertising savvy, part Wall Street financial sophistication, and part top concierge all in one: www.oakvilleproperties.net . With offices in the San Francisco Bay Area and Las Vegas, Oakville Properties is in the perfect position to cater to luxury markets, and they are members of Who’s Who in Luxury Real Estate and ILHM.