Morgan Lane Marin Sales up 37% in 2008


Company ranks #1 in Marin County in three critical measurements

Ross, CA (January 15, 2009)—Morgan Lane, a real estate brokerage company specializing in luxury properties in Northern California, reports that 2008 sales rose 37% to $315 million in 2008. Founded by Mark and Tracy McLaughlin in September 2006, Morgan Lane has quickly grown to capture nearly 8% of the Marin County market with increasing sales from $52 million in 2006 to $230 million in 2007 and $315 million in 2008.

“We are very pleased with our results. The fact that our sales are up 37% while the overall Marin market is down approximately 25% is direct reflection of the quality of our team. Our original vision has certainly taken shape and the results speak for themselves,” states Mark A. McLaughlin, President of Morgan Lane Marin, Inc. “Our business model was to attract 25 of the best agents in Marin County, provide them with a culture of trust and teamwork complimented by the industry’s most proactive print, direct mail and internet based marketing programs. Today, we are 24 agents and have established the best performance in Marin County for the percentage of original list to sales price, days on the market and sales per agent.”

Industry sources record that Morgan Lane’s Tracy A. McLaughlin has once again attained the honor of Marin County’s #1 Realtor® for the fifth time. Tracy achieved $79 million in sales in 2008 and played a major role in assisting other Morgan Lane agents with critical strategic client services including staging ideas, marketing initiatives and pricing. Morgan Lane also hosts 9 of the top 25 Realtors® and all of Morgan Lane’s Realtors® are in the top 10% in Marin County.

Two more top performers in Marin County joined Morgan Lane recently, Marilyn Rich (#3) from Pacific Union and Max Applegarth (#11) from Sotheby’s. McLaughlin added, “Both Marilyn and Max joined our company to contribute to and benefit from our culture of trust and teamwork. The open exchange of knowledge between top performing agents creates exceptional opportunity for Morgan Lane clients.”

Morgan Lane currently operates Marin County offices in Ross, Kentfield, Mill Valley and Belvedere. Morgan Lane’s operations include many of Marin County’s top agents, cutting-edge marketing programs and state-of-the-art technology. Morgan Lane is one of the most influential Northern California real estate companies with nine offices throughout Napa, Sonoma and Lake Counties, Fairfield and Marin.

For more information on Morgan Lane Marin, Inc., please contact Mark A. McLaughlin, 415-457-8200 or