VALBONNE, FRANCE - Asher McInerney, a seasoned American real estate specialist, recently had the opportunity to attend the Who's Who in Luxury Real Estate Summit in Barcelona, representing The Carlton Group. The summit brought together some of the most influential players in the luxury real estate industry and provided a valuable platform for discussing current market trends and strategies for success.
Asher shared his insights with us on the current state of interest rates and asset values. He highlighted the fact that while interest rates have doubled in recent months and some assets are now worth 30% less than they were in the past, this presents an opportunity for savvy investors to buy low and potentially see significant returns in the future. He emphasized that the key to success in this market is to be strategic about investments and to take advantage of the current market conditions.
Asher also discussed the importance of utilizing new technology and marketing strategies to attract buyers in a market that can be perceived as cold. He noted that utilizing innovative techniques such as social media marketing, digital assets such as QR codes, and digital brochures, can be a significant advantage for sellers. He highlighted that by utilizing these tools, sellers can reach a larger audience and increase the chances of selling their properties.
The summit also provided a valuable opportunity for Asher to discuss the current real estate climate in Europe, specifically the luxury real estate market on the French Riviera. As a representative of The Carlton Group, a leading luxury real estate firm, Asher possesses a wealth of knowledge and experience in this market. He noted that the French Riviera market is particularly attractive due to its high-end luxury properties and strong tourism industry. He also highlighted the opportunity for American buyers to invest in the European market as the dollar remains strong, and the French Riviera market in particular, where real estate conditions remain relatively stable.
Overall, the summit was a valuable experience for Asher and provided a great platform for networking with other industry leaders. He is excited to continue building his presence on the Cote d'Azur and to utilize his expertise and knowledge to assist American buyers in investing in the European market, specifically in the luxury real estate market on the French Riviera with the help of The Carlton Group.