COLD SPRING HARBOR, NY - Daniel Gale Sotheby’s International Realty, one of the nation’s leading realtors, has launched an innovative marketing allowance program that gives its real estate advisors the freedom to manage individual marketing expenses in a way that works best for them. The program, QWID, provides each advisor with an annual marketing budget that can be used to cover expenses they incur marketing themselves or their listings. Deirdre O’Connell, Chief Executive Officer of Daniel Gale Sotheby’s International Realty made the announcement.
“We are so pleased to be able to make this significant contribution to our advisors’ marketing budgets,” said O’Connell. “For our newer advisors in particular, QWID will give them a boost to help them jump start their careers and supplement their marketing dollars at a critical stage. They can use the money to market a property or for personal promotion—however they see fit to benefit their business. We take pride in being a company that while steeped in a tradition of strong core values, also understands the value of continued innovation through leveraging real estate technologies and inventive benefits like this,” she added.
Marketing products available through the program include property and personal promotion, photography, client gifts, premier agent accounts, and video and digital marketing materials. The annual QWID allowance is determined annually and based on each individual advisor’s production from the previous year. The dollars are deposited quarterly into the advisor’s marketing portal, with new advisors receiving a base starting allowance.
“All QWID marketing opportunities are available in a catalog form with pricing for the advisors to select,” explained O’Connell. “When an advisor applies QWID to property marketing, for example, the asset is uploaded to the advisor’s dashboard in that property folder. Property folders are a snap to share with sellers and allow the advisors to track their expenses to the penny.”
She explained that the name QWID is derived from the Latin phrase – quid pro quo – something for something, which originated in the 16th century. It is also where the British got their slang, quid, for the pound sterling.
About Daniel Gale Sotheby’s International Realty
Consistently achieving among the highest average sales prices nationwide, Daniel Gale Sotheby’s International Realty is a $4 billion-dollar organization based on Long Island, NY with more than 850 real estate advisors serving New York City’s metropolitan area with 25 sales offices in Queens, Nassau and Suffolk counties, the North Fork of Long Island and Westhampton Beach. Daniel Gale Sotheby’s International Realty is committed to marketing and showing homes safely and effectively by upholding strict protocols during physical showings, providing video tours of most listed properties, many including 3-D tours and floor plans, and arranging virtual smart phone tours at the customer and client request.
Our other services include a full Relocation/Referrals Division, a Rental Division, DGNY Commercial and Ambassador Abstract Title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors for sales, marketing and technology worldwide. For more information, visit danielgale.com.