The Beacham Series Goes International With Distribution to LuxuryRealEstate.com Members

Posted by Dac Carver — July 29, 2008

ATLANTA – (July 30, 2008) – Beacham & Company, Realtors® will distribute the upcoming Fall/Winter issue of The Beacham Series to the more than 1,700 affiliate companies in the Who’s Who in Luxury Real Estate network throughout the United States and overseas.The cover of the most-recent issue of The Beacham Series, published in summer 2008. The fall/winter issue will be distributed worldwide.With the addition of the Who’s Who in Luxury Real Estate network, the distribution of The Beacham Series will be the largest in the magazine’s history at 25,000. The magazine is already mailed to high net worth Atlantans living in the city’s most desirable neighborhoods.Dac Carver, Vice President and Managing Broker for Beacham & Company, said the company’s investment in international distribution of The Beacham Series is the result of interest in the magazine from foreign buyers. For instance, at a recent showing of a Beacham & Company listing, an agent with another company and her buyer who is moving to Atlanta from overseas brought The Beacham Series with them and asked to see houses in the magazine, Carver said. “They were using The Beacham Series as their showing list,” Carver said. “Almost all of the homes they previewed that day were in our magazine.”Carver said international buyers still make up a very small part of the market in Atlanta, and they are usually making a work-related move.“Atlanta is not an international destination city yet, but we see an increasing number of international buyers who are looking to relocate here for business purposes,” Carver said. “That’s why having a magazine with international distribution is so important. We want them to be familiar with our properties before they get on a plane to Atlanta.”Who’s Who in Luxury Real Estate is the largest international network of residential real estate brokerages in the world, representing more than 5,800 offices and 120,830 sales associates in the United States and 64 other countries. The organization’s website, LuxuryRealEstate.com, has been selected a “Forbes Favorite” by Forbes Magazine every year since 2000 and is second only to Realtor.com in terms of consumer traffic.The Beacham Series is published three times a year. The most recent issue published in May featured more than $400 million in real estate listed with Beacham & Company agents. The magazine has received numerous awards for photography, design and print quality.Beacham & Company, REALTORS® is a boutique real estate company specializing in luxury real estate. The company was founded in 2006 by Glennis Beacham, one of Atlanta’s most celebrated real estate agents over the last 15 years. The firm has the highest average sales price of any general brokerage company in metro Atlanta at $1.9 million and is the top selling office in Buckhead by dollar volume of homes sold for more than $750,000. For more information about Beacham & Company, go to www.beacham.com or call 404.261.6300.

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