San Francisco Luxury Real Estate Firm Expands Across United States

Posted by Robert Lockard — June 4, 2008

SAN FRANCISCO – (June 5, 2008) – Approaching its second year of business, Blue Realty Group is enjoying tremendous growth and will launch five new offices in three months across the United States, beginning in July with its new office in Incline Village, Nev.Blue Realty Group“We are interested in being not just a local San Francisco real-estate brokerage, but a national and international company,” said Joseph Blue, founder and president of Blue Realty Group, which will celebrate its second anniversary at the end of June. “We are aiming to be like other big companies like Christie’s Great Estates, Sotheby’s Realty and Alain Pinel Realtors. We’re small right now, but we will keep growing.”Blue Realty Group currently has two offices in California. In addition to the new office in Incline Village, Blue reports that his company will open offices in Aspen, Vail and Beverly Hills in August and one in Florida, possibly in the Palm Beach area, in September.Blue said that his brokers are scouting locations in Aspen, Vail, Beverly Hills and Palm Beach before they will make a final decision. He plans to hire local real-estate agents from each of these new locations. Blue Realty Group currently represents $97 million worth of properties in California and plans to add many more luxury properties as it expands.Blue attributes his company’s remarkable growth to his use of both of online and traditional print advertising in his marketing efforts. “I try to combine both online and print advertising to reach buyers and sellers, and I strongly recommend that other brokers use both, as well. To negate one for the other is dangerous.”Blue also noted his membership in the network as a significant factor in his company’s success. “’s services are absolutely tremendous to my business. Many of their marketing efforts have made my company what it is today. has helped me reach into areas that I never could have gotten into on my own.” is the most-viewed luxury real estate Web site in the world. In addition to its online presence, the company offers exclusive advertising opportunities in The Wall Street Journal and other publications to its more than 1,700 members in 65 countries.For more information on Blue Realty Group, visit is the most-viewed luxury real estate Web site in the world. The Who’s Who in Luxury Real Estate network includes 1,714 of the world’s finest real-estate companies with properties in 107 countries. Participation is strictly invitation-only by CEO/Publisher John Brian Losh. In Ultimate Homes’ 2008 issue, the network represented more than twice the number of top 1,000 most-expensive properties in the country than any other network. The Who’s Who in Luxury Real Estate network is governed by the Board of Regents.

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