Why You'd Love Central And Eastern Oregon

Jul 27, 2023 — Fay Ranches

AUTHOR: JESICA HICKS, BROKER | LICENSED IN OR Considering a move, but not sure where the ideal location might be? Check out Central and Eastern Oregon! When people picture Oregon, they often think of the coastline, beaches, sea life, and warm, wet climate. However, Central and Eastern Oregon have a more varied geography and climate. These areas feature multiple mountain ranges, valleys and plateaus, deep, rocky-walled canyons, glacially cut gorges, sagebrush steppe, juniper woodlands, mountain lakes, forests, and meadows. They see all four seasons and tend to have dry summers. With this diverse climate comes a more diverse culture, for both urban and rural lifestyles.

5 Real Estate Marketing Ideas to Celebrate the Holiday Season!

Nov 19, 2018

The holidays are a notoriously slower time for the real estate industry, as many begin to preoccupy themselves with seasonal festivities and celebrations. While it is common for figures to dip this time of year, it also offers an ideal opportunity for real estate professionals to work in a market with reduced competition and forge stronger connections with their clients and prospects. Here are five creative ideas to show gratitude for your current clients’ past business and loyalty while generating new leads and promoting your brand for the coming year:

Off Market Home Selling - Is it The Right Thing for You?

Jul 29, 2013

Courtesy of The Dawn Thomas Team While not a new concept for veteran real estate agents, the terms “off-MLS” or “pocket” listings may be an unfamiliar phrase to many consumers and some newer agents. Home sellers and agents should nevertheless be aware that the practice can adversely affect their goal of getting the best price reasonably possible for their homes. As many as 10-15 percent of homes offered for sale today are “off-MLS” listings, according to one Multiple Listing Service (MLS).

Add Some Bling to Your Search Engine Results

Feb 03, 2011

Courtesy of Trent Blizzard, Founder of Blizzard Internet Marketing Is your 5 Star luxury home website getting lost in the online market? Dress up your website’s description with some stars and step out of the crowd. Standing out a little more in the search results is a good thing. Click thru rates (CTRs) often are in the single digits or low teens for a keyword phrase. Good descriptions can really bump up your results by encouraging more clicks. In this case, try adding this snippet of code "(★★★★★)" (without the quotes).

Luxury Real Estate Marketing: Become The Game Changer!

Jul 09, 2010

Blogged on 2010/04/06 by Ron & Alexandra Seigel Courtesy of Apple Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury.  What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game.

East Bay Real Estate - Global Internet Marketing Works!

Mar 16, 2009

By Jim Walberg of Caribbean Islands Realty Because of Jim Walberg’s focus on a global internet marketing strategy, we are serving Buyers from all over the world. The latest Buyer called from Greece last month. We have a very focused internet marketing strategy for our San Francisco Bay Area and Caribbean real estate services. In addition, our participation as members of the exclusive Who’s Who In Luxury Real Estate allows us to have all of the properties we represent on LuxuryRealEstate.com - the worlds most viewed website for luxury real estate throughout the world. That one website receives between three to four million hits a month!

A Question of Status: New Marketing Approaches in Luxury Real Estate

Nov 26, 2008

By Jean-Yves Piton While recently reading the November 2008 Overseas Property Professional magazine (OPP), I came across great and innovative ideas shared by Lawrence Hefler in the article titled “It’s all in the name.” Online marketing represents one key element of today’s marketing mix to connect with the highly affluent buyers. Agreeably, Mr. Hefler argues that the marketing mix must adopt a new focus to appeal to the wealthy through “consumer-focused brand marketing” and “relationship selling.” Precisely, the future of branding is about “targeted, objective, and consumer oriented messages that recognize consumer trends and behaviors.”

Should I buy a franchise or go it alone?

Sep 10, 2008

By Michael Marquette From his blog: Should I Buy a Franchise or Go It Alone? How much is a brand worth when deciding whether to join a franchise? Throughout Australia there are plenty of agencies willing to sell their letterhead and designs to almost anyone willing to pay the money to get it. Real estate names like LJ Hooker, Ray White, Richardson & Wrench, Laing+Simmons, First National, Hocking Stuart and now McGrath are all competing with many others to get the agent-come-entrepreneur’s buck. To secure the franchise there are a number of requirements – an office in a prominent position is usually one of them. This, in itself, is cause for alarm in a world where the Internet is a part of life and online searches are an everyday thing. Most of us use Google some or most of the time as an Internet search engine, yet how many of us have been to the Google office? Where is their office?

Positioning is critical for long-term success

Jul 29, 2008

By Jean-Yves Piton The classic marketing mix, with its 4 Ps (Product, Price, Promotion and Place), is evolving to meet current global business needs. It now includes 3 more Ps: Positioning, Packaging and People. Keep in mind that Positioning should not be confused with Promotion. Although advertising efforts are inherently part of both Promotion and Positioning, the latter P mainly focuses on your competitive position within the marketplace and image amongst consumers.

Summer 2008 issue of LuxuryRealEstate.com Magazine is out!

Jul 25, 2008

By Courtney Jackson The summer 2008 issue of LuxuryRealEstate.com Magazine was just released. Be sure to pick up a copy or view it online. Editor’s Note: Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called Asiaing.com, that LuxuryRealEstate.com Magazine came out today. Very cool!
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