Luxury Real Estate Blog
Relocating with White Gloves On
Mar 26, 2008
Relocation is always a challenge because it depends on who the relocation person is. It is about a constant relationship between that relocation director and our company. It is important to keep the brokers in front of them at all times. It is very much a one-on-one, face-to-face proposition. The referrals we do get have about a 90-percent success rate because we use the concierge style of service. We are definitely a time saver for them.What I mean by full concierge service is everything from making an appointment with the school principal to having a babysitting service on site; if they have a two-year-old and need to look at a house we need to accommodate them. Relocation is about micro-managing people’s lives. Our clients are very impressed because we give them more than we promised. They wouldn’t think of leaving us.Additionally, matching our agent to the client is critical. Look for things the agent may have in common with the client, i.e the wife loves horse back riding or has a teenager. Then I could match them up to the agent who was really athletic and had a teenager of his or her own.
Relocation - Keeping It Consistent
Mar 26, 2008
With relocation work, one has to be extremely hands-on and stay in touch with referral companies and customers. We have worked very hard at keeping in close contact with relocation directors in agencies and businesses across the country; and, of course, now that we have expanded our territory to coastal South Carolina, they are more likely to call us for “one-stop shopping” for Savannah and the Lowcountry. My advice? Do everything they ask you to do ... with a smile! Within our offices, we like to have a member of the relocation “team” respond to referrals. This gives us a consistency with our relocation service. We look for agents who are friendly, knowledgeable, and who are very familiar with the territory in which the customer is interested. It is difficult to maintain this service level, but if you have the same team of agents doing it, it becomes easier with each referral.