5 Real Estate Marketing Ideas to Celebrate the Holiday Season!
November 19, 2018
The holidays are a notoriously slower time for the real estate industry, as many begin to preoccupy themselves with seasonal festivities and celebrations. While it is common for figures to dip this time of year, it also offers an ideal opportunity for real estate professionals to work in a market with reduced competition and forge stronger connections with their clients and prospects.
Here are five creative ideas to show gratitude for your current clients’ past business and loyalty while generating new leads and promoting your brand for the coming year:
Be a Philanthropist
The holidays are a great time of the year to do some extra service for those in need. Start a food or toy drive, volunteer at a soup kitchen or host a fundraiser for a cause that will be meaningful to your customer base. It’s a great way to get your name out there and show that you care about the individuals in your community.
Host a Holiday Open House
Decorate an open house with touches of the season to bring out the warmth in your listing. This can also give potential buyers an idea of how cozy it could be during that time of year. Be careful not to overdo it; a festive wreath on the door, a few strategically placed candles with the scent of the holidays and some sweet treats should be enough to appeal to any visitor.
Send a Holiday Card in the Mail
In this digital age, make an impression by sending a card in the mail. Write a small, handwritten note on the card as well to add a personal touch that will make people feel important and closer to you. You may also receive extra publicity, as many people display their cards on a mantle or shelf.
Host a Giveaway
Offer a seasonal prize or trip to potential home buyers and sellers to get their contact information when they sign up. Promote the contest at open houses and on social media platforms to get the buzz going. Check local guidelines for specific rules for hosting contests and giveaways in your region.
Keep your Clients Informed
The end of the year is the perfect time to reflect on your past successes and look forward to what the future holds. Share with your clients an overview of your accomplishments from the year, seasonal market trends and what you're hoping to achieve in 2019.