I Love Florence - Saudi Developer Brings Italian Flair to Dubai

December 6, 2017

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Italy has long been heralded as one of the world’s leading style icons, and has on more than one occasion rubbed shoulders with Dubai on that front. A new residential project being launched in Dubai’s Business Bay district is set to inject a little Italian flair into the city’s urban landscape, with some of the finest apartments Dubai has to offer.

The project is, quite fittingly, called I Love Florence, and is the latest addition to the impressive portfolio of Dar Al Arkan, a leading Saudi Arabian property developer. Dar Al Arkan has built up a sterling reputation over more than two decades with an eye for high quality, attractive projects and timely completion. Having developed a number of residential units, office buildings and retail spaces across Riyadh and Jeddah, the Middle Eastern property giant makes its first foray into the United Arab Emirates with this latest venture.

1512563745Understanding the value of location when it comes to real estate, it’s no surprise that Business Bay was the chosen site for I Love Florence. This central district is a growing destination for urban luxury living in the city and since the opening of the Dubai Canal, which passes right through its center, it has rapidly become Dubai’s premier waterfront district. Residents of Business Bay are treated to some of the city’s best views and are surrounded by an abundance of world-class entertainment options, such as La Perle by Dragone, the Dubai Mall, the Dubai Opera and the majestic Burj Khalifa.

I Love Florence, the latest addition to the glittering Dubai skyline, is a mid-rise apartment tower with 34 storeys of luxury residences and a podium spanning three levels. The apartments range from one to three bedrooms, plus a limited collection of four-bedroom sky units. As if the pedigree of the developer and beautiful waterfront location weren’t big enough draws in themselves, I Love Florence adds on another layer of prestige with its interior design.

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Roberto Cavalli will be lending his signature style to the interiors of I Love Florence. The lauded Italian designer, whose boutiques grace every major shopping mall in Dubai, has already made his mark on the city with the Cavalli Club at the Fairmont Trade Centre Hotel, a destination for Dubai’s night owls who want to spend the twilight hours in the lap of luxury. Cavalli, who hails from Florence himself, will no doubt be showcasing his love for the city with a vibrant contemporary design that will be ideally suited to Dubai’s dynamic lifestyle. 

With an enviable location, authentic Italian style and chic contemporary design, I Love Florence is set to become a bold new address for luxury living in Dubai, and would be a prudent choice for investors as well. The project is expected to be completed in mid-2021.

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