ZEPHYR COVE, NV – More than 60 professionals from Chase International completed a two-day luxury home marketing training course recently. The training was offered by the Institute for Luxury Home Marketing and is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation.
The course covered such topics as demographics of the affluent, tips for meeting service expectations, developing the competencies required to serve the upper tier, and lifestyle marketing. The institute bestows the prestigious designation internationally to sales professionals who meet the performance standards in the luxury residential market. The class was taught by Laurie Moore-Moore, founder of the Dallas-based institute and author of Rich Buyer, Rich Seller! The Real Estate Agents Guide to Marketing Luxury Homes.
“The goal is to help sales associates hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace,” Moore-Moore said.
“Working with the institute to offer specialized training is an example of the commitment we have at Chase to increasing our knowledge of upper-tier market trends and fine-tuning our ability to deliver the best customer service to our clients,” said Susan Lowe, senior corporate vice president of Chase International.
About Chase International
Headquartered in Lake Tahoe, Nevada since 1986, with ten offices in the region (Zephyr Cove, Glenbrook, Incline Village, Tahoe City, Squaw Valley, Graeagle, Truckee, South Lake Tahoe, Carson Valley and Reno) and one in London, England, Chase International and its exclusive affiliations handle a large share of the country’s property. With 260 professional Realtors® boasting an array of industry certifications and the highest volume per sales agent in the area, Chase International successfully represents homes at all price levels. For more information about Chase International, visit www.chaseinternational.com.