Coaching and Consulting

A Selection of Topics Jennifer Covers

• Rebel Marketing 101
  Differentiate yourself from all other Luxury Real Estate Agents in the minds of your prospects. Become the obvious choice for Luxury Homeowners. Lay the foundation to build a powerful marketing campaign that will turn your business into a cash cow.
• Establish Yourself as THE Luxury Expert
  It has been said that if you want to be successful, then you will give the market what it needs. But, if you want to be wildly successful, you must find out what the market WANTS and give it THAT instead. Different markets have different “hot buttons.” Find out what your unique prospects want most. Then you can position yourself as the one true expert in your marketplace - the only one that can satisfy their heart’s desires.
• Calls to Action
  Learn what makes calls to action effective and master the art of creating ones that will have your phone ringing off the hook with qualified prospects…
• Your Marketing Funnel
  Stop thinking like a “wham-bam, thank you, ma’am” agent once and for all - and start picking up all of the money that you have been leaving on the table! Learn how to gather, store, and contact leads without any super expensive software or technology headaches.
• Writing Killer Headlines
  You have less than 3 seconds to get a prospect to decide to read your marketing piece. And if they don’t read it, it doesn’t matter how great the copy is or how compelling the offer is. Learn the formulas that the pros use to quickly and easily write killer headlines. (Hint: The special report for this call includes over 100 of the greatest headlines of all time that you can immediately swipe and edit for use in your business.)
• Keep Your Prospects Reading
  This powerful class covers the essential basics of what the most expensive copywriters in the world know about selling effectively in print. Learn what you are currently doing that is actually alienating your prospects…and learn how to create marketing copy that compels your prospects to devour every word.
• Target Marketing for Luxury Agents
  Start OWNING your market. Instead of duking it out with all of the other Luxury and “Wannabe” Luxury Agents for the same clients, separate yourself from the competition once and for all and learn the keys to getting prospects to come to you - instead of you begging them for their business.
• Crafting Your Unique Selling Proposition
  Don’t settle for a version of some other agent’s cheesy tagline that means absolutely nothing to your prospects! Learn the secrets to creating a powerful USP in 20 words or less that quickly and concisely tells your prospects why they should do business with you instead of with your competition - regardless of commission or pricing. See real examples of powerful USPs and learn how to use them for your business!
• The 4 C’s of Marketing
  A final review and checklist that you can take with you and use for the rest of your business career. Scan any marketing piece for these four elements and know whether it will succeed or fail. In four easy steps, turn bad marketing into great marketing using easy-to-remember principles and this user-friendly checklist.
• Final Critiques
  A whole class devoted to actual critiques of Luxury Agents’ marketing pieces. Get the expert’s advice, opinions and revised marketing copy and see what your fellow classmates are doing that is working. This class is so powerful - it is worth the price of tuition alone!
• Get Your Mail Noticed, Opened and Read!
  It doesn’t matter how good your offer is if they don’t open or read it! Get the pros’ secrets and a 12-point checklist to get your prospects to rip open and devour your marketing pieces!
• Your Unique 10%
  Stop wasting your valuable time doing $10 per hour work! The key to making more money is to spend your time doing only “high-dollar productive” tasks. You will discover simple ways to automate your marketing and slash time and money costs!
• Ten Things You Must Never Do When Marketing to the Affluent
  These embarrassing and frighteningly common mistakes will shock you! Most agents are completely unaware that their marketing violates the trends recent studies have revealed. Boost your business and avoid embarrassment with this 10-point checklist
• Effortlessly Network with Millionaires and Their Advisors
  The Affluent keep to themselves, their intimate associates and friends. Discover 7 ways to gain access to their inner circles, and position yourself as their obvious choice.

Jennifer's Biography

For the past two decades, Jennifer Cummings has been one of the most sought-after marketing experts in the nation. Her “out-of-the-box” approach to marketing has won her the respect of advertising agencies and the adulation of entrepreneurs and business owners from all over the world - in over a dozen unique markets.

Jennifer’s down-to-earth teaching style, her unique business strategies, combined with her vast “real world” experience, make her one of the most valuable resources in business today. As a “behind the scenes” strategist, she has been responsible for the exponential growth of both small businesses and large corporations alike.

Using the same strategies she will teach you, Jennifer transformed her life from being a juvenile delinquent at 15 to a millionaire by age 30. Since then, Jennifer has built several additional million-dollar companies for herself and her clients. A dynamic, humorous and engaging presenter, her use of metaphors, examples and personal stories teach you how to understand and implement her million-dollar strategies. With her signature practical, no-frills approach to marketing and revenue generation, your attendees will join the thousands of other business owners who have been excited and empowered to get back into the driver’s seats of their businesses!

Member Testimonials

See what your fellow Luxury Real Estate members have to say about Jennifer Cummings!

“I am not a gambler at all. I never bet on anything. But I took a calculated gamble on the full VIP course because I learned, within 3 lessons, that I had a shedload to learn. (At 53!) Within 4 weeks of signing up, we recouped the full cost of the course with one sale’s commission. I will now bet ANYBODY that we will, within 1 year from the end of this course, recoup the cost MINIMUM 20-30 times over and ABOVE our ‘normal’ business turnover.”

“This is a very in-depth look at marketing techniques that have proven success - for many of us a new way to touch the consumer. Jennifer’s wide range of knowledge and her drive to make us successful was eye-opening, and I would fully endorse anyone taking part in this series!”

“I believe Albert Einstein stated it best when he said...the definition of INSANITY is doing the same thing over and over and expecting a different result. Well, that’s what we’ve been doing in marketing/advertising for years. We keep placing print ads and spending more and more $$$ trying to increase brand identity and get prospects. It hasn’t been working for years yet we seem to think if we throw more $$$ into ‘advertising’ we’ll ‘fix the problem’...WRONG! Jennifer Cummings makes sense out of the chaos. She shows you, step-by-step, what to do and how to do it to make your marketing $$$ actually work!!”

“Jennifer's marketing approach provides a real way to stand out in the marketplace. While others impatiently push for the quick sale, this approach cultivates a relationship that is in keeping with the long-term process a prospect goes through before buying. Jennifer's no-nonsense style equips real estate agents and companies to abandon weak, ego-driven advertising for results-oriented, business-minded marketing.”

Luxury Real Estate Member Clients Include: