LRE® Blog

October 10, 2008

LuxuryRealEstate.com Magazine supplement: “Green” Web sites and resources

By Robert Lockard In the winter 2009 issue of LuxuryRealEstate.com Magazine (this link will start working in December 2008 when the magazine is published) I wrote an article entitled “Seeing Green: Living eco-friendly without sacrificing luxury.” In that article I mentioned a number of links and resources awaiting readers online. As promised, here they are! Check out the following Web sites for valuable information on what you can do today to start enjoying the benefits of “green” homes. In addition, I included links to the personal blogs/sites of the five Luxury Real Estate members and Eco-Brokers who I interviewed for this article. They were very helpful in the writing process and I’m sure you’ll find them to be extremely helpful in the home buying and selling process:

September 18, 2008

Technology: State-of-the-art luxury property agencies

By Benjamin Pradel From his blog: [Technologie] Des agences toujours à la pointe C'est toujours avec le même souci d'innovation et de conserver une longueur d'avance que Rodolphe a fait équiper les 5 agences d'un système d'écrans plats dans les bureaux. L'équipe commerciale dispose maintenant d'un outil performant et unique pour la présentation des biens; un diaporama prenant le relais lorsque l'écran n'est pas utilisé.

September 16, 2008

LuxuryRealEstate.com Magazine winter 2009 issue reservations due soon!

By Brian Langhorst Who’s Who in Luxury Real Estate, a worldwide membership organization, publishes LuxuryRealEstate.com Magazine as an additional advertising opportunity for our invitation-only membership. This industry-leading magazine can be seen in over 40 countries around the world as well as in luxury service providers, storefronts, spas and boutiques throughout the United States. Our next issue will be for winter of 2009. I highly recommend advertising in this dynamic marketing piece as an effective way to reach high-net-worth investors and buyers through both online and print advertising. We continue to see print advertising driving Web traffic!

September 11, 2008

France’s R. CHAYLA joins the international Luxury Real Estate network

By Benjamin Pradel From his blog: R. CHAYLA rejoint le réseau Luxury Real Estate (n°1 mondial) Déjà membres depuis janvier 2008 du réseau Châteaux & Co., regroupant des agences immobilières indépendantes spécialisées dans les transactions de charme et de prestige en France, nous franchissons un nouveau cap en rejoignant le réseau international LuxuryRealEstate.com. LuxuryRealEstate.com, n°1 mondial, est un réseau indépendant regroupant 2120 agences immobilières dans le monde dont 7 agences pour la France. Notre agence obtient donc l'exclusivité régionale de Luxury Real Estate. Outre une fréquentation record du site internet à plus de 62 000 000 de visiteurs / mois, le site www.luxuryrealestate.com est classé n°1 mondial pour les recherches en immobilier de luxe (source: alexa.com). Il est également qualifié en tant que le "meilleur du Web" par le magazine Forbes et le quotidien international Wall Street Journal depuis les sept dernières années.

September 10, 2008

Should I buy a franchise or go it alone?

By Michael Marquette From his blog: Should I Buy a Franchise or Go It Alone? How much is a brand worth when deciding whether to join a franchise? Throughout Australia there are plenty of agencies willing to sell their letterhead and designs to almost anyone willing to pay the money to get it. Real estate names like LJ Hooker, Ray White, Richardson & Wrench, Laing+Simmons, First National, Hocking Stuart and now McGrath are all competing with many others to get the agent-come-entrepreneur’s buck. To secure the franchise there are a number of requirements – an office in a prominent position is usually one of them. This, in itself, is cause for alarm in a world where the Internet is a part of life and online searches are an everyday thing. Most of us use Google some or most of the time as an Internet search engine, yet how many of us have been to the Google office? Where is their office?

September 8, 2008

Reciprocity – LuxuryRealEstate.com listings on your website

By Michael Edlund LuxuryRealEstate.com is the #1 place to go to find a multimillion-dollar luxury property on the Internet. But we also allow our members to put the entire Luxury Real Estate collection of tens of thousands of listings on their own website and make them searchable right there, in a way that you control. Instead of potentially losing a valued client to another broker, you gain the referral fee and retain the client’s business. This is the LRE Global Broker Reciprocity, and it comes in two flavors: generic and custom. Generic is included with Luxury Real Estate membership, and has a set template that looks the same on every site. Custom reciprocity has an additional fee but is customized to blend in with the design of each website so that it gives a more consistent user experience for customers.

September 5, 2008

How Google Maps can be used to make solar power decisions for your luxury home

By Simon Turner From his blog: How Google Maps can be used to make solar power decisions for your home As energy prices continue to climb, the idea of utilizing solar energy is common sense. The process of getting solar panels installed, however, is quite the opposite. RoofRay, a new Californian business, aims to give homeowners better information to enable them to make more-informed environmental decisions for their luxury home. Using the site’s modeling tools, consumers can estimate how much solar energy a home could capture and how that would affect their monthly bills. The data provided is based upon historical weather conditions, current power usage charges, the gradient of the property, and the maximum amount of solar paneling the roof can hold. One tool uses Google Maps to let users calculate the size of their roof and build virtual panels. RoofRay then estimates the output potential of the solar panels as well as financial considerations like costs of installation, upkeep and return on investment.

August 21, 2008

Microsoft unveils new photo tool to the public!

By Brian Langhorst Photosynth is one of the latest projects from Microsoft to come out of their Live Labs group and development business. This unique program will take photos that you specify from your camera or computer desktop and find the similarities in each photo and create a visual presentation piecing these photos together. It might be hard to see what the big deal is based on this short description, but I encourage you to visit the Photosynth site and you will better understand just how fascinating this new tool is.

August 12, 2008

FACT: Print advertising drives Web traffic

By Brian Langhorst I have heard many times over that print is dead, but this is false information! Whoever is saying this does not know the audience for luxury homes and their habits. Yes, people look to the Internet for information and, according to a National Association of REALTORS® survey, over 80% of home seekers are starting their search online for real estate. The main question we should think about is how do they know where to look for real estate online? The answer is print!

August 5, 2008

LuxuryRealEstate.com’s August 1, 2008 Wall Street Journal ad online

By Courtney Jackson Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online.

Editor’s Note: Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through LuxuryRealEstate.com!

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