LRE® Blog

1 - 10 of 25 Blog Posts

September 16, 2008 Magazine winter 2009 issue reservations due soon!

By Brian Langhorst Who’s Who in Luxury Real Estate, a worldwide membership organization, publishes Magazine as an additional advertising opportunity for our invitation-only membership. This industry-leading magazine can be seen in over 40 countries around the world as well as in luxury service providers, storefronts, spas and boutiques throughout the United States. Our next issue will be for winter of 2009. I highly recommend advertising in this dynamic marketing piece as an effective way to reach high-net-worth investors and buyers through both online and print advertising. We continue to see print advertising driving Web traffic!

August 12, 2008

FACT: Print advertising drives Web traffic

By Brian Langhorst I have heard many times over that print is dead, but this is false information! Whoever is saying this does not know the audience for luxury homes and their habits. Yes, people look to the Internet for information and, according to a National Association of REALTORS® survey, over 80% of home seekers are starting their search online for real estate. The main question we should think about is how do they know where to look for real estate online? The answer is print!

August 5, 2008’s August 1, 2008 Wall Street Journal ad online

By Courtney Jackson Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online. Editor’s Note: Courtney Jackson is the Print Director for She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through!

July 25, 2008

Summer 2008 issue of Magazine is out!

By Courtney Jackson The summer 2008 issue of Magazine was just released. Be sure to pick up a copy or view it online. Editor’s Note: Courtney Jackson is the Print Director for She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called, that Magazine came out today. Very cool!

July 14, 2008

Don’t miss group ad in The Wall Street Journal

By Janice Ridge Don’t miss the opportunity to advertise in the August 1 issue of The Wall Street Journal! Here’s what other members are saying about the results from advertising in the Journal: I received two calls from my ad in Luxury Real Estate’s June 27th Wall Street Journal ad. They were both within one week of when the ad ran. One from Arizona and one from Northern California. Both are genuinely interested and are planning to come down to visit. Trudy Stambook, Centre City Properties San Diego, CA

July 2, 2008

Marketing - How to stand out from the crowd!

By Brian Langhorst The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company? Editor’s Note: Brian Langhorst is’s Membership Manager. He meets members’ unique needs through the dynamic services provides. Short and sweet – just the way I like blog entries! can help you stand out with print and online advertisements in The Wall Street Journal, Magazine and more. The above picture is from and is the copyright of vieux bandit.

June 19, 2008

Going green while increasing marketing reach!

By Brian Langhorst You may have noticed that Magazine can now be viewed over the Internet, digitally. Our company did this for a few reasons: to increase distribution of the magazine and listings of our members, and to increase distribution in a manner that reduces printing and paper use, thus reducing our carbon footprint and environmental impact. I recently learned that our distinguished Luxury Real Estate member, Jenny Pruitt & Associates in Atlanta, Georgia and surrounding area, took their magazine The Atlanta Collection digital as well.

June 6, 2008

Good news and a good question about the media

By Robert Lockard I just have a quick thought to share today. I wish I had more time to write more about this topic, but I’ll just do the best I can in a short space. I read a wonderfully informative Inman News article today entitled “Media create foreclosure hysteria.” As you can tell by the headline, this article is trying to explain what various media sources are currently saying and not saying to make our current real-estate troubles seem even worse than they actually are.

June 3, 2008

International advertising is great but don’t forget the United States

By Brian Langhorst Lately, the keyword in advertising is international! Everyone wants international exposure as foreign currencies are very strong compared to the U.S. dollar. This strength presents great options for investors to come to the United States and purchase real estate. I agree that this is a great target audience, given the current situation.

May 15, 2008

A successful ad campaign!

By Jean-Yves Piton Just passing your business cards around to everyone you know will not cut it. Hoping that your good word of mouth will pay off soon? That single effort will not be enough either. Distributing flyers anywhere you possibly can distribute them? You might also fall short of results quickly. Upgrading to a new and flashy website? Do not expect a big turnover if your name is not out there, either.
« 1 3