October 10, 2008

LuxuryRealEstate.com Magazine supplement: “Green” Web sites and resources

By Robert Lockard In the winter 2009 issue of LuxuryRealEstate.com Magazine (this link will start working in December 2008 when the magazine is published) I wrote an article entitled “Seeing Green: Living eco-friendly without sacrificing luxury.” In that article I mentioned a number of links and resources awaiting readers online. As promised, here they are! Check out the following Web sites for valuable information on what you can do today to start enjoying the benefits of “green” homes. In addition, I included links to the personal blogs/sites of the five Luxury Real Estate members and Eco-Brokers who I interviewed for this article. They were very helpful in the writing process and I’m sure you’ll find them to be extremely helpful in the home buying and selling process:

September 16, 2008

LuxuryRealEstate.com Magazine winter 2009 issue reservations due soon!

By Brian Langhorst Who’s Who in Luxury Real Estate, a worldwide membership organization, publishes LuxuryRealEstate.com Magazine as an additional advertising opportunity for our invitation-only membership. This industry-leading magazine can be seen in over 40 countries around the world as well as in luxury service providers, storefronts, spas and boutiques throughout the United States. Our next issue will be for winter of 2009. I highly recommend advertising in this dynamic marketing piece as an effective way to reach high-net-worth investors and buyers through both online and print advertising. We continue to see print advertising driving Web traffic!

August 12, 2008

FACT: Print advertising drives Web traffic

By Brian Langhorst I have heard many times over that print is dead, but this is false information! Whoever is saying this does not know the audience for luxury homes and their habits. Yes, people look to the Internet for information and, according to a National Association of REALTORS® survey, over 80% of home seekers are starting their search online for real estate. The main question we should think about is how do they know where to look for real estate online? The answer is print!

August 5, 2008

LuxuryRealEstate.com’s August 1, 2008 Wall Street Journal ad online

By Courtney Jackson Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online.

Editor’s Note: Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through LuxuryRealEstate.com!

July 25, 2008

Summer 2008 issue of LuxuryRealEstate.com Magazine is out!

By Courtney Jackson The summer 2008 issue of LuxuryRealEstate.com Magazine was just released. Be sure to pick up a copy or view it online.

Editor’s Note: Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called Asiaing.com, that LuxuryRealEstate.com Magazine came out today. Very cool!

July 14, 2008

Don’t miss LuxuryRealEstate.com group ad in The Wall Street Journal

By Janice Ridge Don’t miss the opportunity to advertise in the August 1 issue of The Wall Street Journal! Here’s what other LuxuryRealEstate.com members are saying about the results from advertising in the Journal: I received two calls from my ad in Luxury Real Estate’s June 27th Wall Street Journal ad. They were both within one week of when the ad ran. One from Arizona and one from Northern California. Both are genuinely interested and are planning to come down to visit. Trudy Stambook, Centre City Properties San Diego, CA

July 2, 2008

Marketing - How to stand out from the crowd!

By Brian Langhorst The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company?

Editor’s Note: Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Short and sweet – just the way I like blog entries! LuxuryRealEstate.com can help you stand out with print and online advertisements in The Wall Street Journal, LuxuryRealEstate.com Magazine and more. The above picture is from www.flickr.com/photos/vieuxbandit/499540173 and is the copyright of vieux bandit.

June 19, 2008

Going green while increasing marketing reach!

By Brian Langhorst You may have noticed that LuxuryRealEstate.com Magazine can now be viewed over the Internet, digitally. Our company did this for a few reasons: to increase distribution of the magazine and listings of our members, and to increase distribution in a manner that reduces printing and paper use, thus reducing our carbon footprint and environmental impact. I recently learned that our distinguished Luxury Real Estate member, Jenny Pruitt & Associates in Atlanta, Georgia and surrounding area, took their magazine The Atlanta Collection digital as well.

June 6, 2008

Good news and a good question about the media

By Robert Lockard I just have a quick thought to share today. I wish I had more time to write more about this topic, but I’ll just do the best I can in a short space. I read a wonderfully informative Inman News article today entitled “Media create foreclosure hysteria.” As you can tell by the headline, this article is trying to explain what various media sources are currently saying and not saying to make our current real-estate troubles seem even worse than they actually are.

June 3, 2008

International advertising is great but don’t forget the United States

By Brian Langhorst Lately, the keyword in advertising is international! Everyone wants international exposure as foreign currencies are very strong compared to the U.S. dollar. This strength presents great options for investors to come to the United States and purchase real estate. I agree that this is a great target audience, given the current situation.

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