LRE® Blog

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July 29, 2013

Off Market Home Selling - Is it The Right Thing for You?

Courtesy of The Dawn Thomas Team While not a new concept for veteran real estate agents, the terms “off-MLS” or “pocket” listings may be an unfamiliar phrase to many consumers and some newer agents. Home sellers and agents should nevertheless be aware that the practice can adversely affect their goal of getting the best price reasonably possible for their homes. As many as 10-15 percent of homes offered for sale today are “off-MLS” listings, according to one Multiple Listing Service (MLS).

February 3, 2011

Add Some Bling to Your Search Engine Results

Courtesy of Trent Blizzard, Founder of Blizzard Internet Marketing Is your 5 Star luxury home website getting lost in the online market? Dress up your website’s description with some stars and step out of the crowd. Standing out a little more in the search results is a good thing. Click thru rates (CTRs) often are in the single digits or low teens for a keyword phrase. Good descriptions can really bump up your results by encouraging more clicks. In this case, try adding this snippet of code "(★★★★★)" (without the quotes).

September 8, 2010

Who's Who in Luxury Real Estate Annouces Annual Award Nominees

Lifetime Achievement Award Patricia Choi – Choi International The list of nominees are…. Best Brand Integration Kentwood Real Estate Gulf Coast International Properties Chase International Mason Morse Real Estate 2Costa Rica Real Estate Harry Norman, Realtors Daniel Gale Sotheby’s International Realty

July 9, 2010

Luxury Real Estate Marketing: Become The Game Changer!

Blogged on 2010/04/06 by Ron & Alexandra Seigel     Courtesy of Apple Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury.  What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game.

March 16, 2009

East Bay Real Estate - Global Internet Marketing Works!

By Jim Walberg of Caribbean Islands Realty Because of Jim Walberg’s focus on a global internet marketing strategy, we are serving Buyers from all over the world. The latest Buyer called from Greece last month. We have a very focused internet marketing strategy for our San Francisco Bay Area and Caribbean real estate services. In addition, our participation as members of the exclusive Who’s Who In Luxury Real Estate allows us to have all of the properties we represent on - the worlds most viewed website for luxury real estate throughout the world. That one website receives between three to four million hits a month!

November 26, 2008

A Question of Status: New Marketing Approaches in Luxury Real Estate

By Jean-Yves Piton While recently reading the November 2008 Overseas Property Professional magazine (OPP), I came across great and innovative ideas shared by Lawrence Hefler in the article titled “It’s all in the name.” Online marketing represents one key element of today’s marketing mix to connect with the highly affluent buyers. Agreeably, Mr. Hefler argues that the marketing mix must adopt a new focus to appeal to the wealthy through “consumer-focused brand marketing” and “relationship selling.” Precisely, the future of branding is about “targeted, objective, and consumer oriented messages that recognize consumer trends and behaviors.”

September 10, 2008

Should I buy a franchise or go it alone?

By Michael Marquette From his blog: Should I Buy a Franchise or Go It Alone? How much is a brand worth when deciding whether to join a franchise? Throughout Australia there are plenty of agencies willing to sell their letterhead and designs to almost anyone willing to pay the money to get it. Real estate names like LJ Hooker, Ray White, Richardson & Wrench, Laing+Simmons, First National, Hocking Stuart and now McGrath are all competing with many others to get the agent-come-entrepreneur’s buck. To secure the franchise there are a number of requirements – an office in a prominent position is usually one of them. This, in itself, is cause for alarm in a world where the Internet is a part of life and online searches are an everyday thing. Most of us use Google some or most of the time as an Internet search engine, yet how many of us have been to the Google office? Where is their office?

July 29, 2008

Positioning is critical for long-term success

By Jean-Yves Piton The classic marketing mix, with its 4 Ps (Product, Price, Promotion and Place), is evolving to meet current global business needs. It now includes 3 more Ps: Positioning, Packaging and People. Keep in mind that Positioning should not be confused with Promotion. Although advertising efforts are inherently part of both Promotion and Positioning, the latter P mainly focuses on your competitive position within the marketplace and image amongst consumers.

July 25, 2008

Summer 2008 issue of Magazine is out!

By Courtney Jackson The summer 2008 issue of Magazine was just released. Be sure to pick up a copy or view it online. Editor’s Note: Courtney Jackson is the Print Director for She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called, that Magazine came out today. Very cool!

July 25, 2008

Photos should enhance your luxury properties

By Janice Ridge There are studies that indicate that both buyers and their agents are attracted to online listings that include photos. In fact, when I am searching MLS for a property for a client, I won’t even look at a listing that doesn’t have photos! And I am a real-estate professional! Truth is, most MLS photos are not that good. That’s why most real estate professionals go directly to the agent’s website to see better photos. I imagine the online consumer does, too.
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