By Robert Lockard
Check out this great article I recently read in the Arizona Daily Star, entitled “Home, art inside are both for sale.” I think the sellers in this article are onto something pretty smart by joining forces with a local art museum to sell their property.
Author Christie Smythe points out that showing art in a home can be beneficial for both the artists and the home sellers. Beautiful paintings, sculptures and other pieces of art can add something special to a home that makes it more memorable to potential buyers. Plus, the artists receive exposure to new viewers and their works of art are sold with the house.
This takes home staging to a whole new level. Ordinarily, a staged home isn’t sold in the condition in which it is first shown to buyers. But in this case, all of the art will stay with the house when it is purchased. That’s a pretty novel idea, I think. This is a smart solution because both art and real-estate markets in many parts of the United States are falling on hard times at the moment. Perhaps by joining forces, these two industries can prove that the whole is greater than the sum of its parts.
The photo above is courtesy of Ilya Estate Photography.
Barbara Stahura, a talented freelance writer, brought this article to my attention. She recently interviewed John Brian Losh, the CEO/Publisher of LuxuryRealEstate.com, for an article she’s writing on “green” luxury homes for an upcoming issue of Steinway & Sons Magazine.
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. What do you think about this creative idea? What are some other ways brokers and agents can attract luxury real estate buyers in tough markets?